Why sponsor the MLC Ballkids?

MLC’s aim is to help our customers make the most out of life by providing easy ways for them to secure their financial future.  
 
Our sponsorship of the MLC Ballkids helps many talented young people take part in the Australian Open - and make the most out of their lives. Aviva started sponsoring the Ballkids in 2005 as the first sponsors of the Ballkids, and MLC is proud to continue this sponsorship in 2010..

The 2008 Australian Open attracted a record 605,735 fans through the gates at Melbourne Park. Tennis fans in 425.1 million homes across the world watched a record 6,700 hours of action broadcast through their televisions.

With the MLC name on the uniforms worn by every MLC Ballkid while they are on the court, sponsorship of the Ballkids is an ideal way to bring the MLC brand name into the homes of tennis viewers around the world.   

The constant on-court presence of the MLC Ballkids in the Australian Open is a perfect way to have our MLC brand on show around the world while supporting young people through this fantastic opportunity to be involved in an exciting international event.

The professional approach and efficiency of the MLC Ballkids mirrors the way MLC supports our customers.  Like the MLC Ballkids, MLC is there to quietly support and manage the affairs of our customers, not always on centre stage, but going about our business quickly and efficiently, helping people take care of what’s important to them.